Double Opt-In

I) What is a Double Opt-In?

A double opt-in is an approval procedure in email marketing. It ensures that people do not receive unwanted e-mails. The procedure is as follows: a person subscribes to an e-mail newsletter or similar and then receives an e-mail in which they must explicitly agree to receive e-mails, usually by clicking on a link. Only then are e-mails sent to them. 


II) Tips and tricks

1. motivate your viewers to confirm the double opt-in!

In the double opt-in e-mail, prominently indicate that the access data for the webinar will not be sent until the e-mail address has been confirmed.

2. Explain the double opt-in procedure on the thank you page after registering for the webinar!


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