Split-Test / Splittest / A/B-Test

In rates with performance features, you have the option of performing split tests (also known as A/B tests). This allows you to test two Landingpage or Webinar variants against each other to find out which one achieves the better results. 

I) Creating a split test

1. open the "Split Test" menu

Splittest.PNG

2. click on "New Split Test" in the upper left corner

Neuer_Splittest.PNG

3. Fill in all the requested fields

a) Split test name: Enter an internal name for the split test here.

b) Align page views / align registrations

Varianten.PNG

Here you can choose between two different variants:

Align page views: The landing pages of both webinar projects are displayed alternately to your visitors. This means that each landing page was opened the same number of times at the end. This variant is suitable for testing two different landing pages against each other.

Thanks to the integrated conversion optimization, people see the other landing page when they call up a second page. 

Align registrations: With this variant, people see the landing page of webinar project 1 until a registration takes place. Then people will see the landing page of webinar project 2 until another registration takes place. This variant is suitable if you want to test two different e-mail processes or webinar videos against each other. 

c) Webinar-Project

Select the two webinar projects you want to test against each other.

d) Landingpage / iFrame

Select the landing page or iFrame to be used for the split test. In the case of an iFrame, you must also specify the URL under which the iFrame is stored.

e) Destination after the end of the split test

Select the landing page to which the split test link should point after the end of the split test.

4. click on "Start split test" in the lower right corner.

Starten.PNG

II) Evaluation of a split test

1. open the "Analytics" menu 

Analytics.PNG

2. set the slider at the top to "Comparative statistics".

vergleichende_Statistiken.PNG

3. select the split test you want to evaluate as "Template" in the upper left corner. The two split-test projects and the split-test time span are then automatically selected.

Voreinstellung.PNG

4. Below you will find the respective values for each of the two split-test projects and can compare them directly with each other.

III) Note

Currently, the comparison values are only displayed on the statistics dashboard. An extension to the other statistics will take place in the course of time.

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